A New Player in the Healthcare Game

As medical technology develops as rapidly as diseases themselves, and healthcare becomes an issue of serious contention internationally and domestically, governments are playing a more significant role in the wellbeing of their citizens. According to a recent study, among the emerging market, Brazil is the second largest producer of medical technology, creating about $2.6 billion USD worth of machinery to be used in the international sphere, as well as within Brazilian borders. While this contribution is remarkable, the government’s role in regards to public healthcare is in desperate need of reform, which creates a gap for major international investment and a huge opportunity for those in the medical field to create and maintain meaningful business relationships within this unique emerging marketplace.

With a growing middle class of some 35 million, the demand for high quality healthcare services is placed in the front and centre of the attention of the population, resulting in the international community sitting up and listening, attempting to provide the necessary role that the government has been struggling with. With only 23% of Brazilians having some form of private health insurance and a widening gap for global pharmaceutical organisations to intervene and get involved in this new, exciting, emerging market in a truly meaningful way. The government’s system, while flawed, is fair; as it attempts to cater to even the most underprivileged citizens. However, this has made medical professionals overworked, hospitals overrun and free beds scarce. Approximately 70% of Brazil’s population receives healthcare through this system, but this has meant that the quality of this care has seriously deteriorated, but still stands as a remarkable example internationally regarding health as a human right.

While the healthcare system isn’t in an efficient example for the global community, the high regard for health as a concept and the dedication to creating and distributing new medical technology has placed it in a prime position for investment. As healthcare remains one of the huge problems that faces the world, exemplified in the recent government shutdown in the USA, Brazil is leaps and bounds ahead theoretically, but requires financial assistance and technological help in order to progress and continue to grow.

We invite you to join us for the inaugural Brazil Access 2016 International Business Visit Program to be held in Sao Paulo and Rio de Janeiro in November 2014.


Brazil as the Food Bowl of the World

Food security is one of the most significant issues plaguing the modern age, with the apparent climatic changes proving to be a potentially catastrophic force when it comes to simply feeding those in the developed and developing worlds alike. As a concept that is difficult to grasp and impossible to guarantee, there is understandably a major undercurrent of anxiety around this issue internationally. Brazil stands in an important position when it comes to feeding the world’s population, in both physical and economical terms; which reinforces the importance of this particular nation moving forward.

Physically, Brazil is geographically located in an optimal position in relation to nations with large populations and rapidly growing buying power. Agriculturally, it has also proven to be a real contender to satisfy the world’s need for sustenance. In the last year, we have seen the gross value of farm production in Brazil to be just shy of $122bn AUD and farm production make up 5.8% of the national GDP. The Latin American nation stands as the 3rd largest agricultural exporter, with the latest figures showing that it made up 9% of global agricultural exports from 2006-2010. These figures depict Brazil in a light that exemplifies how able it is to feed the global population, but doesn’t show the whole picture.

Equally important to the physical viability of Brazil as the food bowl of the world, is the willingness that the government and population show to filling this role. The Brazilian government has recently announced that it is increasing access to subsidised loans that enable growth in the farming sector by 18%; equal to an increase of AUD$69.97 billion. This kind of financial support in this particular sector should not be overlooked, and should be viewed as a commitment to filling a highly insecure void that exists on a global and regional scale. Additionally, the government has promised to spend a further AUD$12.86 billion over the next five years to finance private food warehousing. This conspicuous show of financial support for the industry clearly demonstrates the willingness that is essential to one of the major food bowls of the world.

With its already iconic hold on the sector over products such as orange juice, coffee and sugar, Brazil stands in good stead to present itself as the food bowl for the world, with a commitment to assisting to feed the world as modern technologies and new ways of thinking become more and more important moving forward.

We invite you to join us for the inaugural Brazil Access 2016 International Business Visit Program to be held in Sao Paulo and Rio de Janeiro in November 2014.


Why Protests in Brazil Are a Good Thing


It is undeniable that the political situation in Brazil has been rocky of late, and this has acted as a deterrent for those interested in investing in the area. However, the strong demonstrative action is truly a positive step that is necessary to take place before an influx of business prospects and sports tourism in the area. These protests are not to be feared by the international community, but rather accepted, heard and dealt with, so that we can take advantage of the plentiful opportunities that Brazil has to offer.

The protests in Brazil have centred around government spending and focus on building new facilities for the Olympics and World Cup that are quickly nearing. This spending has resulted in a notable neglect for public services and a consequential hike in prices that has been passed on to the average consumer, including an increase in bus fares for a sub-par public transport system.  Even a fare increase by a few cents was enough to spark a movement to the streets, due to the fact that these problems have been lying and worsening beneath the surface. It can only be productive for these issues to be finally addressed by regional and federal government as a matter of the utmost importance, so that long-term, cultural change can be planned and implemented in order to dynamically shift the attitudes that sweep Brazil. It’s unfortunate that the Brazilian situation has had to reach such a state in order to make a significant difference and improve the quality of life for those residing in the urban and rural areas of the nation; but is preferable that there is such a vast opportunity for improvement.

With an inevitable influx of sporting tourism and business investment, the Brazilian economy can only grow and develop, to both improve the domestic issues that plague the government, but also to showcase Brazil as a viable option for partnerships in the trade of products and ideas. While an unstable political situation can lead to a hesitant waiting game, these protests should not intimidate those who view Brazil as the new, exciting emerging market that it is, but instead encourage economic investment in the area as a way to stay ahead of the trend with a nation that has a lot to offer.

We invite you to join us for the inaugural Brazil Access 2016 International Business Visit Program to be held in Sao Paulo and Rio de Janeiro in November 2014.


3 Reasons Why Brazil Bears New Significance Today



As one of the major emerging markets on an international scale, it is essential for your business to get in on the ground floor to truly maximise the new opportunities that Brazil has to offer. Latin America is the fastest growing region of the globe, even ahead of Asia. With this new emerging market ready to start making serious waves, it is important to have a real understanding of why your investment would be well placed in a Brazilian context.

1. The changing face of culture

The archetypal view of Brazilian culture today is one of beautiful scenery, lots of fun and relaxing on the beach. With an engrained view of Carnivale, girls in tiny bikinis and lots of alcohol consumption, it's difficult to see Brazil as a viable market for investment. However, we have seen a major shift into the professional sphere recently, with many major financial, manufacturing and IT-based businesses setting up headquarters in Rio de Janeiro and Sao Paulo. This can be accounted to the recently-graduated youth of Brazil, who are highly qualified and under-worked, ready and excited to make the most of Brazil's resources for small and big businesses, and anything in between.

2. A dark horse preparing to overtake

As the political situation in Brazil stabilises and the citizens settle into a democratic setting, the people are beginning to identify the issues that are important, resulting in a burst of protests and strong political activity. However, as a result of this importance that Brazilians are placing on the political environment, we have seen a strong push to enter the new globalised world with a thriving economy and widespread implementation of space-shrinking technology. While poverty is still one of the major issues facing Brazil today, the image of the favelas and a country seemingly constantly ravaged by natural disasters is long gone, as international investment can only strengthen a nation that has emerged from the rubble and is ready to take on the world.

3. New infrastructure and a new outlook

The two largest sporting events are set to be held in Brazil in the coming years, which has required significant investment in infrastructure by the Brazilian government. With the upcoming FIFA World Cup in 2014 and the Rio de Janeiro 2016 Olympics on the horizon, the world has witnessed marked improvements in public transportation, stadiums and other sport-related buildings and an overall excitement in the air as Brazil leads up to an international influx of sports tourists. With a focus on environmental sustainability, the world should take note and advantage of the new facilities and exciting prospects for the coming years.

We can see that Brazil is preparing itself to make its debut on the world’s stage as an exciting, innovative and entrepreneurial investment opportunity. Make sure your business is ahead of the curve as we see Brazil move front and centre in political, cultural, economic and social areas.

We invite you to join us for the inaugural Brazil Access 2016 International Business Visit Program to be held in Sao Paulo and Rio de Janeiro in November 2014.


Intra-BRIC Trade - Brazil and India

The five BRICS countries make up 43% of the world’s population and hold a combined GDP of over $18 trillion. With the fourth BRICS meeting taking place in New Delhi last week, this post highlights the main talking points and conclusions from this meeting and how trade between India and Brazil is set to increase.

The main agenda for the summit was the creation of a new development bank:


  • The BRICS Bank is to function somewhat like the World Bank - the money will be spent on infrastructure and sustainable development projects in the BRICS, other emerging economies and developing countries.
  • The creation of the bank will help to increase projected trade growth within the BRICS from last year’s $230 billion to $500 billion by 2015.
  • The BRICS will use local currencies whilst trading, thus creating a new trade system that uses the currencies of the five nations only and, consequently, is not dependent on the US Dollar.
  • The Bank will help the BRICS to increase their political influence in regions such as Africa and other parts of the world. The following link takes you to an interesting article highlighting the influence of BRIC power.

“Intra-BRIC trade”, or trade among the BRIC members, has grown at the rate of 30% per annum since 1999 and now accounts for over 8% of global trade. During the last 10 years, intra-BRIC trade has increased nine fold, compared to global trade which only doubled over the same period.

For an insight into Intra-BRIC trade between Brazil and India, please click on this link